Subscriptions Explained: How Google Is Accidentally Saving The World
Google has recently promised that by 2030, it will run all of its data centers…
Browsing: Google
The worlds most Valuable Brands 2021
… Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology…
How your brand can sound distinctive in a noisy world
Sound assets can capture consumer attention, boost distinctiveness and build mental availability, explains Roscoe Williamson…
What’s in a (brand ) name?
I’m a branding expert. Here’s what Facebook’s reported name change really signals Rebranding Facebook shows…
How Inclusive Is Your Brand?
Cult Brands Are inclusive and actively make customers feel welcomed In Alexander the Great’s conquest…
What Apple’s big privacy changes mean for the future of marketing
Apple has done another transparency update. Sabri Suby looks at how this impacts digital marketers. …
Google calls time on last-click attribution
Google’s buy-side network Google Ads has announced in a blogpost that it is switching its default from…
When AI Behaves Badly
Facebook faced a firestorm after its AI committed an “unacceptable error.” If Facebook’s AI, backed…
The key ad trends driving the in-car commerce boom
Cars are now digital platforms in their own right and offer a rich environment for…
Ad Tech Failed the Middle Market. When Will We Learn?
Today’s major opportunity for ad tech is in finding a replacement for the cookie and…