Is marketing’s ‘cauldron of innovation and chaos’ a ladder to success?: A report from IAB Mixx
The official theme of this year’s IAB Mixx event in New York was advertising’s new…
Browsing: Google
The case for reward-based advertising
Your ads are not as great as you think they are. Every day, consumers are…
Inside The Making Of Allo, Google’s AI-Powered Messaging App
Google’s plan for beating Apple and Facebook in the messaging wars. Let the Great Messaging…
3 Ways to Use Google Analytics to Evaluate Your Audience
Does your business use multiple social media platforms? Wondering where you can make improvements? With…
Study Likens ‘Walled Gardens’ To Hostage Syndrome: Ad Execs Want Transparency, But Need Scale
When it comes to managing their digital campaigns, marketers increasingly face a Hobson’s choice. They…
Why Google Changed The Most Recognizable Logo On The Web
Creative director Jonathan Lee explains what Google was thinking when it updated one of the…
Why you can now quit your job to make Snapchat videos
SANTA MONICA, Calif. — With the solemnity of a priest, Tastemade programming chief Oren Katzeff…
5 Content Strategies That Will Always Work
According to a recent survey by Demand Gen Report, 47 percent of B2B buyers consume…
GOOGLE, UBER, AND THE EVOLUTION OF TRANSPORTATION-AS-A-SERVICE
In the eight months since I wrote Cars and the Future, there has been an…
Steve Jobs, Richard Branson & Guy Kawasaki talk branding
“The chance to make a memory is the essence of brand marketing” are the words…