Yahoo’s Marissa Mayer on Selling a Company While Trying to Turn It Around
The CEO talks corporate motherhood, shareholders with competing priorities, and the struggle to make good…
Browsing: Google
Brand Names: The Do’s
What’s in a Name? 5 Things to Consider Before Naming Your Company OK, that’s a…
Move over, phones. Cars are becoming the new mobile target for marketers.
Step by step, your car is turning into a behaviorally profiled marketing destination. You’re already…
Getting your brand ready for augmented reality
Creative technologist and Asia-Pacific head of AR provider Zappar reveals why brands need to start…
When It Comes to Market Leadership, Be the Gorilla
In their outstanding book, The Discipline of Market Leaders, Michael Treacy and Fred Wiersema argue…
The Only 3 Things to Do (Over and Over) to Make Your Brand Stand Out
Customers want more than an experience. They want emotion. Customers want a brand that they…
Simply Measured offers “first social measurement API” for marketers
Aggregating feeds from multiple social networks, the API goes beyond the company’s current reports and…
Why You Need to Start Video Marketing Now
Have you incorporated video into your marketing strategy? If not, it’s time you should. A…
How advertising will be changed by telecoms
Telecoms open shop on Madison Avenue, but will brands buy? Many companies have transformed and realigned…
Netflix freshens up its logo to mixed reviews
N stands for Netflix’s — and it also stands for “new.” Freshened up “N.”The streaming…