Marketing tech: changing the way budgets are spent
As technology recasts marketing budgets, has Bellwether become outdated and do we need a measure…
Browsing: Google
‘Ubernomics’ Draws Auto, Digital, Sharing Brands Together in New Ways
Count BMW as the latest auto company to participate in the new sharing economy and figure…
5 Key Trends In Design Leadership
Design finally has a seat at the table. Here’s what is next. General Electric, the…
Here’s one corner of the digital ad world that Google and Facebook don’t dominate
If money is spent to hawk something online, chances are it goes through Google or Facebook. The…
Ideo: The 7 Most Important Hires For Creating A Culture Of Innovation
Sure, founders set a tone. But they aren’t the only ones who shape workplace culture,…
Marketers and their micro engagements
Fleeting micro engagements rise as mobile further crunches time Marketers continue to shrink their mobile…
How Google is wooing the fashion industry
Google Could Beat Apple At Fashion—Just Like It Did Phones While the Apple Watch has…
5 Expert Tips for Marketing Your Mobile App
If you were going to guess how many mobile apps are available right now, what…
Robot stalkers: don’t forget the humans in advertising
Advertising has become so fixated with technology that it no longer remembers how to communicate…
How AI Is Making Its Way Into Marketing
Artificial intelligence is firmly in the spotlight this year as global tech firms continue to…