What it takes to build a successful branded mobile app
Starbucks: mobile app is a win-win for consumers and the brand With app install ads…
Browsing: Google
How Google Is Turning Cities Into R&D Labs
From autonomous vehicles to building codes, Sidewalk Labs is thinking about problems and solutions that…
How advertisers and publishers are unwittingly falling victim to ad injection
Ad injection – the malicious practice of injecting unwanted ads onto browsers without the site owner’s permission – is yet another…
Why Distinctive Customer Targeting Is a Smart Strategy
When former NBA superstar Magic Johnson was opening Starbucks coffee shops and a TGI Fridays…
The untold potential of image recognition
Image recognition technology has the potential to transform digital advertising. The history of all technologies…
Legendary Ad Man George Lois Is Still At It
THE ORIGINAL MADMAN OPINES ON EVERYTHING FROM GOOGLE’S REDESIGNED LOGO (“RIDICULOUS”) TO JOHN GALLIANO (“I…
How self driving cars will transform marketing
Marketing In The Fast Lane With Self-Driving Cars From George Orwell predicting the overwhelming reach…
How Big Data Is Changing Disruptive Innovation
Much fanfare has been paid to the term “disruptive innovation” over the past few years.…
How Feng Shui Could Help Build Better Products
FENG SHUI IS ALL ABOUT CREATING A HARMONIOUS HOUSEHOLD. HERE’S HOW TO MAKE YOUR APP…
5 Tips for Communicators to Overcome Their Fear of Metrics and Improve ROI
When people think of social media, they often focus on people and content. Even though…