This decade’s most important marketing question: What data rights do advertisers possess?
Google’s move to reduce advertisers’ visibility into search terms reporting raises big questions about data…
Browsing: Google
Can Tesla Maintain Its Momentum?
Electric vehicle and storage battery maker Telsa and its cofounder and CEO, Elon Musk, have…
How Silicon Valley turned true innovation into an overhyped delusion
For as long as it has existed, people have been trying to replicate the magic…
How to build a data architecture to drive innovation—today and tomorrow
Over the past several years, organizations have had to move quickly to deploy new data technologies…
User Generated Product Building
Lego’s Next Build: Worlds and Characters Created by Its Fans Seeking ideas for TV shows,…
Time for advertising to call off the dogs
Digital advertising needs to sniff its own stench, instead of everybody’s digital butts. A sample…
The Subscription Economy Comes to Government
“Citizens tend to think of government as a kind of vending machine. They put in…
How Small Advertising Agencies Can Win Big Clients
A recent interview in Ad Age’s Ad Lib podcast reveals the insight that even large…
Trends That Will Continue to Stay Relevant in Digital Marketing
Digital marketing has changed immensely in the last decade. There have been a multitude of…
Five e-commerce themes marketers should know
The COVID-19 pandemic and subsequent country lockdowns have driven ten years of e-commerce growth in…