Why 5% > 95% ?
No. The arithmetic may not look right. Contrarian and defies established norm. Yes. But, dare…
Browsing: GPS
Everything You Have Read About Contact Tracing Apps Is Wrong
Technology sounds like an attractive solution to contact tracing, but apps are at best a…
How to Create Brand Names That Stick
Alexandra Watkins is the Chief Executive Boss Lady at Eat My Words, the only branding firm…
How the Internet Destroyed Our Natural Ability to Navigate the Offline World
The author of ‘The Stars in Our Pockets’ on eschewing the internet, getting lost, and ‘climate…
The two faces of the smart city
For some, surveillance is designed to be a luxury good that makes life more seamless.…
Eight points to remember when building mobile brand experiences
Wavelength’s Dr Darren Coleman outlines the eight points marketers need to keep in mind when…
How Savvy CMOs Can Leverage Location In Their Marketing Mix
It’s hard to believe it’s only been about a decade since ads made the leap…
Advertising in Crisis: How the Turmoil Threatens All Media
The ad business today is far from what it once was. The traditional patterns of…
Building mobile audience segments via precise location data
Many mobile advertisers believe GPS location data can serve as the cookie for tracking real-time…
3 misconceptions about location-based services
The introduction of Pokémon Go and its viral location-based gameplay success is a prime example…