Branding April 4, 2022 0 Should marketers create competitive brand tensions? The ‘Spicy Fish Diss’ aimed at McDonald’s is a prime example of how pop culture…
Digital & Social July 19, 2017 0 Publishers are switching affections from Snapchat to Instagram Hearst’s Kate Lewis can easily rattle off the company’s Instagram stats. Half the company’s brands…
Branding May 7, 2017 0 Airbnb Now Wants to Disrupt Business Travel, Debuting Work-Friendly Digital Tools and New Ads It’s running out-of-home in key markets and a ton of online video If you’re a…
Digital & Social July 14, 2016 0 Top 10 brand social videos of Q2 The second quarter of 2016 saw video advertising advance as native content began to formally…