How 2020 will impact the future of advertising
Essence report outlines how 2020 will impact the future of advertising In 2030 Revisited, more…
Browsing: Group M
Great minds don’t think alike: How to tap the neurodivergent talent pool
Embracing neurodiversity, from ADHD to dyslexia, gives adland a creative edge. Richard Brim, chief creative…
The evolution of the virtual influencer: no longer just a trend
As CGI technologies cheapen and influencer marketing budgets increase, Madeleine Mak, a client development executive…
Ad Legend George Lois: Magazine Covers Are “Trash Today”
The iconic designer didn’t mince words in a recent interview, arguing that technology is “helping…
Brexit’s real impact on ad industry still ‘unknown’
UK businesses trying to navigate life after Brexit remain hamstrung by the “amount of unknowns”…
How Marketers Are Turning Your Car Into a Branded Experience
Using voice and the IoT to reach consumers While autonomous cars won’t be in every…
Audience-based planning is the next battleground for media agencies
As media becomes more fragmented, the days of relying solely on panel data from comScore…
Why Facebook still dominates the social sphere
Yik Yak’s decline shows why Facebook is capturing social ad dollars In 2017, digital will…
Global Digital Ad Sales Will Top TV In 2017, Magna Forecast Predicts
Global digital advertising is expected to top TV in 2017 for the first time, according…
Trump’s Win Has Big Potential Impact on Marketers, Corona to AT&T
While much of the world grappled to understand the implications of Donald Trump’s unexpected election…