‘There are no more excuses’: Advertisers try to overcome the fallacy of ethical media buying
Turns out, some advertisers will walk their talk on behaving ethically — to a point.…
Browsing: GroupM
The Ad Platform: How Mindshare approaches experimentation and data ethics in advertising
The availability and use of data has revolutionized advertising in recent decades. Shane McAndrew, chief…
After keyword blocking, what’s next for brand safety and the ‘asshole of the internet’?
In 2020, many of us were inundated with well-intentioned social good marketing campaigns. But audiences…
GroupM’s Brian Wieser: ‘Every brand should figure out how to be useful’
Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify The coronavirus pandemic brings uncertainty to the advertising business as much as…
The Sustainability Imperative: why brands need to care about climate change
Climate change is on the agenda as never before. MediaCom’s Pauline Robson calls for the…
Stop confusing advertisers with too many quality metrics
An impression is an impression is an impression, but how do you know if it’s…
‘Still in its infancy’: Despite advancements, AI adoption for media buying remains low
Artificial intelligence for media buying remains a far-off dream. “More marketers are using AI for…
Digital Appetite and Smaller Brands Fuel Ad Growth in New Forecast
Magna Group says ad spending is expected to increase 7.2% in 2018, surpassing earlier forecast…
For all the hype about VR, advertisers are more excited by AR (for now)
For all the bleakness in Snapchat’s first-quarter earnings call on May 1, there was one shining ray of…
VR is slowly going mainstream, but VR ads are still a long way off
At its annual F8 conference on May 1, Facebook is expected to release Oculus Go,…