The world of ‘ands’: Consumers set the tone
Consumer behaviors are diverging in sometimes paradoxical directions. How can companies quickly detect—and respond to—these…
Browsing: Growth
Beyond Virality: Understanding TikTok’s New Growth Patterns
At one time, TikTok was dubbed “the million-follower factory” for its ability to catapult new users to…
AI-powered marketing and sales reach new heights with generative AI
AI technology has revolutionized marketing and sales; now, generative AI promises to disrupt the way…
Creativity & The Certainty of Uncertainty !
just as change is the only constant, the only certainty is uncertainty. And knowing how…
Lessons from Cannes Lions: Making the case for creative effectiveness
Growth, measurement, sustainability and cultural relevance were the key talking points driving the creative effectiveness…
My 3 worst ideas as a founder and CEO, and why they were critical to my company’s growth
Failure can be funny. Seriously. The longer I serve as founder and CEO of Farmer’s…
Why a media operating model is one of the smartest investments for growth
Operating models may sound arcane but they are increasingly critical to making sure marketers have…
A redefinition of customer-centricity
To be successful in future, brands will need to ditch long-held and generic demographic segmentation…
Three Mad-Scientist Marketing Methods to Ignite Business Growth
If you were asked to define your next move to ignite revenue growth, would you…
The Golden Age Of UX Won’t Last. Here’s How To Prepare For What’s Next
Great UX abounds. How will UX designers continue to prove their value? When I started…