The 6 wildest ways we shopped in 2020
The pandemic drove consumers online. Smart brands, like Burberry, American Eagle, and Net-a-Porter, responded with…
Browsing: Gucci
9 RETAIL TRENDS TO LOOK FOR IN 2020
Expect to see brand touchpoints diversify whilst digital and physical worlds continue to overlap. The…
The 10 Most Valuable Global Brands
The four most valuable global brands in 2019—Apple, Google, Amazon, and Microsoft—are all tech giants,…
Is brand authenticity disrupting advertising?
As powerful as it is as a channel for brand awareness and even commerce nowadays,…
Zara’s new logo may be the future of branding, love it or hate it
The controversial design reflects the evolution of fashion branding. But would it have killed Zara…
Insights from BrandZ: How Volkswagen and Facebook have survived crises and thrived
Some brands that hit the headlines for the wrong reasons disappear, others seem to miraculously…
Did a slave make your sneaker brand? Probably, yes!
Prada, Hermes, and Louis Vuitton fared poorly on a new report about forced labor. Meanwhile…
How visual recognition is set to change advertising
Advertisers are beginning to explore the possibilities of technologies that identify the content of images…
Fashion startups are making use of luxury brands’ unsold styles
Elevated Layers, set to emerge from beta mode late this month, plans to provide high-end…
How brands are using Instagram’s new long-form video feature, IGTV
The launch of Instagram’s IGTV has brought out the early adopter marketers. Companies like Chipotle,…