Advertisers are embracing social users’ love of GIFs
Marketers’ newest shiny toy: GIF stickers Companies are experimenting with animated stickers for people to…
Browsing: Gucci
Coach is bringing its previously ubiquitous logo back to collections and ad campaigns
The Coach logo is making a comeback, but investors of the brand have questions. Tapestry (Coach’s…
Memes in marketing: Seven memorable examples from brands
The average person reportedly spends nearly two hours on social media every day. Alongside funny…
Top 10 luxury brand mobile marketers of Q3
Now firmly established in nearly every aspect of daily life, mobile served to enhance consumers’…
Black Lives Matter, The Brand
A social movement is not a corporation. Do the same branding rules apply? Black Lives…
Top 5 brand moments from last week
Artistic collaborations presented opportunities to tell familiar stories in a new medium and with a…
Emotion-based research: Measuring consumer love for luxury brands
Ask the most fashionable people on the street why they buy the designers they do…
Luxury brands tryst with Digital!
How Carolina Herrera’s embracing digital experiments The fashion world is circling Snapchat. Witness designer Carolina…
Unified commerce is Holy Grail most retailers are still seeking: report
While 85 percent of retailers consider unified commerce a top priority, most are not making…