Hendrick’s Gin creator shares marketing lessons
Steven Grasse is not bashful about plugging his agency: “I know more about the spirits…
Browsing: Guinness
What’s in a Wordle?
It’s the word game that’s taken over the world. Wordle may have started as a…
‘We’re all in this together’? Why brands have so little to say in the pandemic
Marketers care. Not just about the crisis, but about you, too. Really. How the pandemic…
Spotify #loveAds site invites marketers to build playlists of their favourite TV ad scores
Spotify for Brands, the music streaming service’s ad sales house, is encouraging the industry to celebrate…
Guinness on how it is creating an ‘ageless’ brand
The iconic beer brand says it is prioritising digital targeting and the creation of new…
‘Home of Guinness’: 5 Questions with Brand Manager Colette Coughlan
In 2015, the Guinness Storehouse in Dublin was voted the No. 1 tourist attraction in all…
Steve Jobs, Richard Branson & Guy Kawasaki talk branding
“The chance to make a memory is the essence of brand marketing” are the words…