‘Brands are exploring OTT properties for disruptive branding’
Bhairav Shanth, MD of ITW Consulting, on how OTT activations can enhance branding exercises In…
Browsing: HACKcellence Fest
Everything you thought you knew about ‘feminine design’ is wrong
The new book ‘Woman Made’ is here to shatter all your stereotypes about women in…
What the Facebook outage should teach marketers
Six hours with no Facebook, Instagram or WhatsApp was a major global story. Similar platform…
Social Media vs. SEO: 9 Key Differences Between the Tactics [Infographic]
Both social media and search engine optimization (SEO) can be highly effective inbound marketing tactics.…
Poor briefs erode marketing budgets
As much as one third of marketing budgets could be wasted due to poor briefing,…
How Senior Marketers Set Their Budgets
The most common approach that senior marketers take for setting their marketing budget is to…
Virtual Signalling: What virtual status can tell us about the future of brands
Consumers’ desire for entertainment, novelty and status can be realised just as effectively without the…
The case for building cities underground
The architecture of subtraction may be one of the greenest ways to build. For millennia…
In People We Trust: Here’s How to Make Your Content More Human
Most of the work we do as marketers is focused on the future – predicting it,…
How does branding work today? The answer might surprise you.
I’m a lifelong student of branding. The strategy to build a meaningful and lasting emotional…