Struggling with your personal brand ? this is why.
When I do personal coaching, I often get the question — How do your build…
Browsing: HACKcellence Fest
generational marketing
Epoch Strategy Director Alex Murrell wrote a fascinating piece a couple years ago on “The…
Are You Ready for the Hybrid Workplace?
The future of work is hybrid. In the post-pandemic world, many companies will embrace the…
Leveraging Consumer Insight & Brand Strategy
What is a Consumer Insight? And perhaps, more importantly, why is understanding and applying consumer…
Hire a Marketing Agency or Hire In-House Marketers: Which Is Right for You?
Determining when to invest in a new employee can be difficult, especially if your business…
How images of love and war can build brand loyalty
How Companies Cleverly Deploy Metaphors Southwest Airlines speaks a language of love, but for Palantir,…
How to spot a toxic culture by reading between the lines of a job ad
“Tight-knit workplace.” “Foster collaboration.” “Free meals, snacks, and drinks.” Job ads are meant to target…
Changing Someone’s Mind: A Powerful New Approach
Nano Tools for Leaders® — a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management — are…
Innovate or Perish: What Businesses Should Learn from the Pandemic
Starbucks was prescient in its pandemic strategy. The company responded to the upheaval that struck…
Reframe brand as ‘future demand’
Marketers shifting budget into performance tactics should heed the experience of start-up digital brands that…