The Principles of World-Class Brand Storytelling
Hero, setting, plot—and how to combine them to bring your story to life You’re hearing…
Browsing: Harry Potter
From Cult to Culture: It Isn’t Just About Positioning
How culture branding impacts our work In the 1960s, Al Ries and Jack Trout introduced…
Is this the Siri of toilets? A pristine voice-operated public restroom opens in Tokyo
All you have to do is greet it, and a chime will invite you to…
Brands can’t tell people how to be happy, but they can create happiness
Consumers are ready for positive entertainment and uplifting escapism. In the aftermath of 9/11, we…
The interior design of the future will seem like magic
What if the future smart home were more than gadgets, wires, and flashing lights? What…
Pentagram designs a Harry Potter font, and it’s magical
It’s called “Crimes New Roman.” Harry Potter, the beloved children’s books by J.K. Rowling, is…
Why the Humble LEGO Brick, Turning 60, Is Still Clicking
In a virtually unparalleled feat in the fickle world of kids’ toy brands, LEGO has…
Apple brings memories to life in new push
A Painstaking Archivist Lovingly Curates a Family’s Photos in Apple’s Film Promoting iPhone Memories Kodak…