Is there a case to revisit the Case Study Method?
Is there a case to revisit the Case Study Method? Back in the 1920s, Harvard Business…
Browsing: Harvard Business School
The HBS(Harvard Business School) Advantage: In Conversation with Phani Nagarjuna, Founder & CEO, Sutherland
PHANI NAGARJUNA Founder & CEO Sutherland Serial Entrepreneur, AI/Analytics Guru, Digital Transformation Agent, Nimble Company…
Why brands need ‘cultural intelligence’
Traditional approaches to strategy underestimate, or ignore, the effects of cultural trends – but the…
It’s About Time: Six Tried-and-True Ways to Extract Content From Your SMEs
Content creation is one of those tasks organizational leaders must do but rarely find the…
THE MOST IN-DEMAND CMO OF 2020
A book deal and new job at Netflix makes Bozoma Saint John a marketer to…
Why ‘Growing the Pie’ Can Help Brands Deliver Purpose and Profit
Growth in investors’ fortunes does not necessarily have to be at the expense of other…
Survive or Thrive? CEOs Must Invest Now in Marketing
When I was a teenager, a young friend who didn’t have his driver’s license “borrowed”…
Marketing Meets Mission
A beer brand might seem an unlikely ally in the campaign to end violence against…
Can brands automate emotional intelligence?
Intelligence is the ability to gather information and apply it to the human experience. This…
‘Speak Up! You Have a Seat at the Table Because You Earned It’: Bacardi’s Laila Mignoni
The brand builder, digital native expert and Bacardi’s Director of Creative Excellence has delivered award-winning…