How Gen Z social media managers became the new CMOs
Suddenly, 24-year-olds are finding themselves in charge of brand development for major corporations. What could…
Browsing: Hasbro
Not A Toy Story: How Brian Goldner Is Transforming Hasbro
It’s Friday night and The Uncommons in Manhattan’s Greenwich Village is running at full tilt.…
What We Can Learn from the Fisher-Price Rock ‘n Play Recall
A corporate emphasis on growth at the expense of safety and a slow regulatory environment…
Gender-neutral brands for kids are on the rise
MARKETING TO PARENTS OF ‘THEYBIES’ IS NOW A THING The new buzzword in parenting is…
Amazon didn’t kill Toys ‘R’ Us. Here’s what did
Don’t blame Amazon for the death of Toys “R” Us. It’s true, online shopping didn’t…
The Revamping of an iconic brand
The Doll Evolves, Big and Tall: Mattel Revamps Barbie Brand Barbie, born Barbara Millicent Roberts…