Yannick Bolloré interview: ‘Havas is stronger now than before virus crisis’
Yannick Bolloré, the global chief executive of Havas, has said the recovery in advertising stock prices…
Browsing: Havas
Why entertainment and gaming brands should partner
Entertainment brands that partner with gaming properties can generate great PR and a positive halo…
Brands, agencies seek ad efficiencies by going direct
Marketers Are Going Straight To Exchanges For Ultimate Data Transparency As marketers seek more transparency…
‘A crisis boiling under the surface’: Agencies confront employee burnout
Within VaynerMedia’s New York Hudson Yards office is a quiet space meant to be a…
Havas study identifies memorability as key for brands coveting campaign success
A new brand study commissioned by Havas has identified memorability as the key goal for brands seeking…
Marketing Technology Is Transforming the Way Brands Work With Influencers
Opinion: AI-powered discovery can help identify trustworthy talent Influencer marketing is currently undergoing something of…
Google and Common Ground launch ‘Little by Little’
Partnering with Google, the Common Ground initiative has launched a global campaign that will support…
The Marketing Group’s blockchain-backed agency Truth promises to be antidote to industry’s media woes
The Marketing Group (TMG) has launched a media agency, built on blockchain technology, that promises advertisers 100%…
Publishers branching out as brand strategic partners
‘We’re building an end-to-end solution’: Bloomberg wants in on the agency business Two months ago,…
After Pepsi’s Kendall Jenner debacle, social issue-oriented advertising loses luster
In January, Expedia debuted a spot to show the importance of broadening one’s worldview. It featured a…