The problem with invisible branding
Average consumers typically have no idea they’re interacting with–or being manipulated by–an algorithm. That’s a…
Browsing: HBO
Walmart’s Vudu is using original shows, shopper data to stand out in a crowded ad-supported video market
If Amazon is trying to make a run at Facebook’s and Google’s digital ad duopoly,…
Toys ‘R’ Us Is Coming Back to Life! 3 Things to Know Today.
Stay in the know in 60 seconds. 1. Toys ‘R’ Us is coming back! After closing all…
Johnnie Walker serves up frozen scotch inspired by Game of Thrones’ White Walkers
Johnnie Walker has worked with HBO to deliver a limited-edition product themed on hit TV show Game…
How Apple used Twitter to promote its new products
Apple doesn’t tweet, but it blanketed Twitter with ads for its iPhone XS launch Dozens…
HOW SOCIAL MEDIA BECAME A PINK COLLAR JOB
COMPANIES HIRING FOR technical positions often slip language into their job postings that appeals to men. They say…
“Being Everywhere Is Not Enough”: The 5 New Rules Of Branding
Advertising is historically rooted in persuading people. Today, it has to serve them. Droga5’s chief…
No One Should Care This Much About A Corporation’s Logo
I’m as guilty as anyone. But it’s time to think harder about what we get…
As Voice Continues Its Rise, Marketers Are Turning to Sonic Branding
Why Visa, California Closets and more are rethinking audio Sound is a powerful tool that…
How to Work With YouTube Influencers
Have you considered collaborating with YouTube video influencers? To discover how to work with influential…