Header bidding is on the rise as advertisers seek transparency
The publisher guide to the state of header bidding Header bidding started as a short-term…
Browsing: Header Bidding
Programmatic display ad prices tipped to surge 20% by 2018
The cost of display advertising inventory bought using programmatic buying technologies will rise sharply by…
More Publishers Embrace Header Bidding But Digital Sales Teams Endure
Even as digital ads become automated, media companies lean on humans More Web publishers are…