Innovating from necessity: The business-building imperative in the current crisis
The coronavirus crisis is a world-changing event. Here are early solutions and concrete steps leaders…
Browsing: Healthcare
The Future of Business: More Women in the Workforce
Women outnumber men in the workforce for the second time in history. Discover what has…
Why Quantum Supremacy Does — and Doesn’t — Matter
Real-world applications of quantum computing are several years away. Still, it is only a matter…
Creating a framework for digital healthcare content
Healthcare brands have a unique opportunity to use digital content to help people understand what…
Why healthcare marketers should learn from banking
Healthcare marketers face unique challenges around the use of data – integrating personal medical data…
For the Win: Using Connected Strategies to Gain a Competitive Advantage
In an increasingly competitive marketplace, it’s no longer good enough for company to sell a…
How Man Made Music Uses Sound to Brand Everything from the Super Bowl to Electric Cars
We don’t necessarily realize it, but every moment of our lives is scored with music…
Medical VR: Reshaping the Future
Everyone is talking about the opioid crisis, but what if a physician could prescribe a…
What the healthcare industry could learn from Lyft and Airbnb
The sharing economy is built upon service and interaction designs that engender interpersonal trust. Healthcare…
How B2B Marketers Are Embracing Brand as the Top Driver of Growth
A recent B2B International survey* of large businesses serving B2B markets has found optimism among…