How are big brands brushing up on customer understanding this year?
Brain trust: how are you developing a deeper understanding of customers this year? Brand leaders…
Browsing: Heineken
‘The year of the RFI’: Advertisers step up supply-side partner reviews
More advertisers are starting to ask better questions of the supply-side platforms their demand-side platforms…
Brand Positioning Strategy for the Modern Marketer: How Brands Use Consumer Psychology Today
Most marketers are familiar with the concept of brand positioning, and if you haven’t read…
Meet The Backscratchers: how a team of ‘fixers’ are challenging the traditional agency model
Jody Orsborn was working for an LA music production company when the idea came to her to…
THE TOP SOCIAL MEDIA VIRAL MARKETING STUNTS OF 2017
From the #BowWowChallange to the most creative Oscar Best Picture creations, people love expressing themselves…
Maybe advertising can solve all the world’s problems
Now that Pepsi has defused social unrest, what are you waiting for, on-the-sidelines brands? If…
‘SNAPCHAT’S AUDIENCE IS TOO YOUNG FOR US’ SAYS HEINEKEN AS IT BUILDS ITS MOBILE STRATEGY AROUND INSTAGRAM INSTEAD
As Snapchat’s age demographic matures, alcohol brands are beginning to take notice of its advertising…
45% Of Marketers Plan To Increase Paid Social Budgets In 2017, Supporting Search
Can paid social campaigns generate more brand searches on Google, Bing and across retail Web…
Digital word of mouth is the future of advertising
We all know that we’re consuming media in a very different way from ten years…
Making in film branding into an art
The Brands In Spectre — 007 Product Placement in James Bond’s 24th Film What if we…