Why car companies should fear the golf cart
Automakers are churning out vehicles that are bigger and more expensive—but that might soon reach…
Browsing: Henry Ford
When The Magic Happens
This is a story about when big innovations happen. Not how, but when. And to…
Innovation in a crisis: Why it is more critical than ever
Prioritizing innovation today is the key to unlocking postcrisis growth. John F. Kennedy once observed that…
Why ‘Growing the Pie’ Can Help Brands Deliver Purpose and Profit
Growth in investors’ fortunes does not necessarily have to be at the expense of other…
Your brand: an agent of change
Great brands change the world, says Giles Lury Brands drive change. They change categories, markets, and…
How an Early Car-builder to the Stars Transformed Detroit Through Design
General Motors is setting out on a course to reinvent its business in the age…
Richard Branson: My Top 10 Quotes on Branding
We knew very little about marketing or branding when we started Virgin Records, back in…
Why Silicon Valley Should Bring Unsexy Back
Neckties embedded with QR codes. Pants that make drum noises. “Uber for medical marijuana.” These…