The power of digital packaging
As the debate around sustainability becomes ever more urgent, packaging is one area where brands…
Browsing: Hersheys
10 Brands Upping Digital Advertising Spend
We’re officially into month 3 of social distancing. Who is using this opportunity to ramp…
Content, targeting and the new era of platforms: The Hershey Company’s CMO, Jill Baskin
In this exclusive interview for WARC’s annual Marketer’s Toolkit, Jill Baskin – Chief Marketing Officer at…
The golden age of product placement
Is the world of advertising about to come full circle, Faris Yakob wonders? The period…
Shared Goodness Promise: 5 Questions With Jeff King, Sr. Director, Hershey
The Hershey Co.’s corporate social responsibility program has set out a new Shared Goodness Promise, which strengthens…