Beyond Virality: Understanding TikTok’s New Growth Patterns
At one time, TikTok was dubbed “the million-follower factory” for its ability to catapult new users to…
Browsing: Hilton
How Gen Z social media managers became the new CMOs
Suddenly, 24-year-olds are finding themselves in charge of brand development for major corporations. What could…
Ryan Reynolds is the unlikely hero for the ad industry
Ryan Reynolds co-founds nonprofit to help make creative careers accessible He’s known for his hilarious spots on…
The economics of movie product placements
Today’s films are brimming with products from big-name brands. How exactly do these partnerships work?…
Why Customer Experience Is Now Job No. 1 for CEOs
Job No. 1 for CEOs today is ensuring the company delivers a compelling customer experience.…
Driving Brand Growth: CEO Torque
Travel’s most forward-thinking insiders will gather September 18–19 for our annual Skift Global Forum in New York.…
Democratizing Sustainability: Q&A With Target VP Jennifer Silberman
Jennifer Silberman is Vice President, Corporate Responsibility for Target. She leads the company’s commitment to create positive…
Brands That Use AI To Enhance Marketing (Infographic) 2018
We all know how marketing can enhance sales. However, enhancing marketing requires real skills and…
Brand portfolio expansion: The Hilton Way!
Hilton Is Pretty Sure It Needs Five More Hotel Brands to Better Compete At Hilton…
Why Aren’t Any Travel Brands Considered Among the Best on Earth?
One thing we here at Skift often say is that travel is one of the…