Why Category Killers Can’t Survive
Your browser does not support the audio element. Wharton marketing professor John Zhang says category…
Browsing: Home Depot
Researchers Created the Whitest White Paint Ever
If you’ve ever redone a room in your house and gone to the hardware store…
10 Brands Upping Digital Advertising Spend
We’re officially into month 3 of social distancing. Who is using this opportunity to ramp…
What’s the 2020 Color of the Year? There are three so far
More and more companies are competing to claim attention and influence by announcing their own…
Location data is improving OOH ads in starkly different ways
Unless you point out the occasional, super-leafy tree canopying all things around it, there are…
The New Dawn Of Digital Video For Media And Publishing
If you’ve worked in publishing or media in the last few years, you’ve felt the…
Studio O’s Liz Ogbu: Finding design clients is “a bit like dating”
The design consultancy founder reveals how she finds clients, why she refuses to hold traditional…
Oath Announces 4 New Ad Formats on Mobile, Including AR and Savable Coupons
The Home Depot and Pottery Barn are testing some of them As Oath continues to…
Putting Online Video Advertising In Context
By 2018, eMarketer projects that cord-cutters and “cord-nevers” will represent around 20 percent of the U.S. population,…
How brands are getting serious about dads
#DadsAre Different: Have Brands Caught On? Rolling up on Father’s Day weekend, there’s no denying…