Stodgy Industries, Amazing Stories: 5 Brands Using Content Marketing to Defy Expectations
Can content marketing and effective brand storytelling elevate a not-so-sexy company to an exciting household…
Browsing: HP
Microsoft’s LinkedIn integration, AI and what it means for marketers
Columnist Justin Freid takes a look at how Microsoft’s increasing LinkedIn integration, along with advancements…
HP’s PC chief Ron Coughlin talks regaining PC share, targeting gamers, and expanding to VR
PCs aren’t dead yet. Just ask Ron Coughlin, head of HP‘s computer business. The Palo Alto,…
Why Does Apple Think It Can Get Away With Selling Overpriced Stuff?
Just because it’s worked before doesn’t mean it can work today. I want to tell…
Why Bots Are Becoming Brands’ Best Friend
All over the Internet, bots are being heralded as the new apps. CNN, 1-800-FLOWERS, Hewlett-Packard,…
Infographic: How social influencers affect purchase intent
Twitter Says Users Now Trust Influencers Nearly as Much as Their Friends New research claims…
Why every brand needs to be a technology brand
To prepare for the Internet of Things, all brands can and should be a technology…