Why ChatGPT will profoundly transform every marketing career, starting now
The ChatGPT struggle I am a person who explores the edges. I experiment with every…
Browsing: Humanity
The Principles of World-Class Brand Storytelling
Hero, setting, plot—and how to combine them to bring your story to life You’re hearing…
Being an employee of our own myth!
We are all frauds! Forgive the blatant articulation. To quote Wikipedia ” The master race (German: Herrenrasse) is…
Doing Capitalism Differently — One Backpack at a Time
Davis Smith, founder of sustainable outdoor gear brand Cotopaxi, thinks of protecting the environment as table…
Put on a show for brands: Peter Field reviews Orlando Wood’s ‘Look Out’
An anticipated follow-up to industry hit, ‘Lemon’, the chief innovation officer of System1 Group’s new…
‘Emotional intelligence’ is the driving force for effective marketing in MENA
Emotional intelligence emerges as the overarching theme of WARC’s 2021 MENA Strategy Report, which outlines…
The Neuroscientist, The Storyteller, and The Power of Brand Imagery
What makes art art? Why is art so important to humanity? These are big questions…
Marketing that saves lives
Marketing That Saves Lives: Jasmine Gee on Marketing Smarts [Podcast] As marketers, we strive to…
Humanity is as important as agility in business resilience
Crisis is a catalyst to change; today’s brand resilience was not born of face masks,…
Is Your Brand Surviving or Enduring?
2020 is proving to be a year of heightened awareness, change, and for lack of…