Brands need to marry humour and purpose
System1 testing of Cannes Film Lions winners suggests that humour is once again becoming an…
Browsing: Humour
AD WRITING INSIGHTS—20 EXPERT TIPS FOR CRAFTING COMPELLING MARKETING COPY
You can totally ignore these—but please, for the rest of us, don’t Coming up with…
Put on a show for brands: Peter Field reviews Orlando Wood’s ‘Look Out’
An anticipated follow-up to industry hit, ‘Lemon’, the chief innovation officer of System1 Group’s new…
How these 10 brands are winning over TikTok
TikTok Is Skeptical of Marketers, but These 10 Brands Have Earned Gen Z’s Approval To…
Humour in marketing and value creation? You must be joking
Humour has an important role to play in effective advertising, but don’t just ‘do a…
13 Fun Facts That Will Make Your ‘About Me’ A Lot Less Boring
Too many business owners write professional bios that are the literary equivalent of sleeping pills.…
Beyond binary: how brands can lean into the gender debate
Gender expression has long been a metaphoric anchor for advertisers – but its clout can swing either…
10 techniques for effective packaging
FMCG packaging represents prime marketing real estate, one of the most effective weapons in the…
The risks and rewards of humour in COVID-19
Humour hasn’t been the first option for most brands approaching their communications at this time,…
7 Brands Killing It With Humor on Twitter
It’s remarkable how brands connect with people when they stop taking themselves so seriously. Everyone…