APPLE IS DITCHING THE MASS MARKET AND FOCUSING ON RICH PEOPLE
BIG COMPANIES ATTRACT big attention, and none quite as much as Apple. Its quarterly reports have become…
Browsing: Hyundai
Marketing to Digital Natives: How Brand Loyalty Is Changing
Brand loyalty used to be something companies could rely on to grow and retain their…
Android Auto: Google Takes AI For a Ride With Volvo and More From I/O ’18
Google wants to personalize and enhance the driving experience more than ever via its Android Automotive embedded…
Super Bowl Provides Opportunity for Local Businesses to Score Big
When we reflect on Super Bowl ads of the past several years, certain brands spring…
THIS WEEK IN THE FUTURE OF CARS: ON YOUR MARK, GET SET…
EVERY HUMAN WHO gets down with the Gregorian calendar can celebrate New Year’s Day, that rare…
How Amazon is readying its blitz on the ad industry
Amazon continues to make serious inroads into the advertising business. Its latest move: a new office…
The 20 Most ‘Simple’ Brands
Consumers in the United States say Google and Netflix are the most “simple” brands, according…
Move Over Mobile Phone: The Next Ad Frontier is the Windshield
The next frontier in digital advertising may be your car’s windshield. Automakers, technology companies and…
Why you can now quit your job to make Snapchat videos
SANTA MONICA, Calif. — With the solemnity of a priest, Tastemade programming chief Oren Katzeff…
A CMO’s View: Hyundai outlines the social strategy driving its latest new car launch
CMO Dean Evans shares how the carmaker builds out its social campaigns and offers insight…