POV: It’s time for big tech to stop stifling innovation
Big tech has a track record of dismissing and discrediting technologies that they either don’t…
Browsing: IBM
Beware of the unnamed, ill-advised “pivot.”
Back in the heyday of personal computers Compaq was a big, big deal. In 1981…
IBM’s Carla Piñeyro Sublett is taking ‘a completely new approach’ to B2B marketing
The CMO talks about her vision for IBM as it spins off its infrastructure services…
Community chess: Garry Kasparov on his move into social gaming
Having spent years selling chess to the global public, Garry Kasparov is now marketing his…
The 6 wildest ways we shopped in 2020
The pandemic drove consumers online. Smart brands, like Burberry, American Eagle, and Net-a-Porter, responded with…
Successful Innovators Walk the Talk
The Most Innovative Companies 2020 In innovation—as in life—drive, size, and skill are a powerful…
COVID-19 Conversations: Michelle Peluso, Chief Marketing Officer of IBM
Michelle Peluso is the SVP Digital Sales & Chief Marketing Officer of IBM, and a…
Ambidexterity: where it works and why
Walmart’s recent announcement of its new health business is a timely reminder of how large corporations can…
Why Quantum Supremacy Does — and Doesn’t — Matter
Real-world applications of quantum computing are several years away. Still, it is only a matter…
‘Culture of venting’: How agencies manage gossip in the workplace
As he does every weekday morning, an agency executive opened up the professional networking app…