How To Drive Marketing & Innovation Via Customer Review Sites
If you’ve ever left a review for a neighborhood restaurant on Yelp, you’ve influenced a…
Browsing: IBM
Three Waves: Tracking the Evolution of India’s Startups
Entrepreneurship is embedded in India’s economy and culture. This opinion piece traces the roots of…
How Data-Driven Marketing Builds Trust
Data collection is core to marketing strategy, now more so than ever, allowing marketers to understand…
3 steps to reskilling in the digital era that no leader can afford to miss
The announcement by Amazon that it would budget for $700 million to train its staff on digital…
Need more designers? You need a design system
Key takeaways Design is just as important as the technology behind it. With numerous platforms…
15 Most Drastic Logo Changes in Branding History
Most logo changes by big brands are subtle. Think Coca-Cola — since the 1880s, its…
Why B2B brands need to invest in brand marketing
Creativity and storytelling were previously seen as a luxury afforded to B2C brands but B2B…
The logos of Apple, Nike, Amazon, and Coca-Cola like you’ve never seen them before
Paul Rand’s logo for IBM is among the most recognizable bits of branding…
Finding STEM’s ‘Gone Girls’: Why Women Innovators Need a New Deal
A recent government report shows that despite their growing presence in science, technology, engineering and…
AI marketing: how seriously should you take artificial intelligence?
Recent years have seen the rise of artificial intelligence (AI) adoption in the marketing and…