10 Ways To Advertise Your Advertising Agency
Do you advertise your advertising agency? Based on my industry experience, most do not. This…
Browsing: IBM
The Consequences of Ignoring Brand Story
Years ago, I started my marketing career at Kraft Foods. It was an amazing place…
The Difference Between Machine Learning, Deep Learning and Science Fiction
With the world of artificial intelligence (AI) developing so rapidly, it’s not surprising that many…
Brands targeted women, movie fans for Oscars
Madison Avenue Goes to the Movies to Keep Oscar Viewers From Skipping Ads People who…
‘A crisis boiling under the surface’: Agencies confront employee burnout
Within VaynerMedia’s New York Hudson Yards office is a quiet space meant to be a…
An early glimpse at the computer of the future
With help from Map Project Office and Universal Design Studio, IBM’s Q System One is…
7 subtle ways design will change how you travel this year
Traffic drones, AI-powered airports, grocery-delivering robots: Design and technology are quietly reshaping how people and…
What Does Your Corporate Brand Stand For?
Companies are extremely good at defining their product brands. Customers, employees, and other stakeholders know…
How Marketers Can Start Adopting Artificial Intelligence Tomorrow
Paul Roetzer couldn’t stop watching. It was 2011 and Watson, a then-new IBM supercomputer, faced…
Facial recognition remains tempting but toxic for tech companies
In a blog post announcing support for the Asia Pacific AI for Social Good Research Network and…