Most watched videos of 2018
2018’s Most-Watched Stanford GSB Videos Sitting through a long train commute or heading off on…
Browsing: IBM
Being funny can make you money. Just ask Apple, IBM, and Taco Bell
Even the world’s most buttoned-up companies are incorporating yuks into their branding, and for a…
How visual recognition is set to change advertising
Advertisers are beginning to explore the possibilities of technologies that identify the content of images…
Gone in 0.06 seconds
Embrace your customers’ unconscious decisions, writes Gavan J Fitzsimons We are waking up to unconsciousness. Over…
Apple is selling hardware in a software world
And that’s a problem. Co.Design recently described how Apple is increasingly making its products harder to use–if…
Why Your Brand Plan Is More Important Than Your Business Plan
If people don’t know who you are and what you represent, they won’t do business…
Which Fortune 500 Brands Excel at Marketing to Potential Employees?
Which large corporations in the United States excel at marketing to potential employees and at…
A crucial paradigm for a changing world
(Why effective branding might become more important than ever.) By the year 2020, roughly 30…
The Next Great Design Challenge: Make AI Comprehensible To Humans
For the promise of AI to be fully realized, humans have to trust the machine.…
GOOGLE, AMAZON FIND NOT EVERYONE IS READY FOR AI
EXECUTIVES AT ASCENDANT tech titans like Amazon and Google tend to look down on their predecessor…