Gartner: Uncertainty clouds CMO prospects for 2023
Dive Brief: Marketing chiefs will face serious challenges to growing brand value and loyalty next…
Browsing: Iconic brands
What these latest consumer affinity trends tell us about marketing in 2023
Consumer affinity across social media can reveal some surprising insights about how people shop and…
Ever Been Told You’re Too Nice to Work in Advertising?
When we first got into this business, we were both told, more than once, that…
World Cup Qatar is putting brands on defense
Brands like predictability off the field, and the premier global sporting event is wreaking havoc…
See Mercedes’ ‘Avatar’ ad as hype begins for blockbuster movie sequel
Just as “Black Panther” marketing reaches a crescendo, the brand hype has started for the…
NEXT BIG THINGS IN TECH 2022
From AR-assisted surgery to smart soybean plants to fairer algorithms, these breakthroughs are shaping the…
China first: The untold story of how Starbucks has cozied up to the Communist Party in pursuit of explosive growth
In April, when Howard Schultz returned to Starbucks for his third and—the company swore—final stint…
Could BeReal be the first successful social media channel to grow without ad support?
From Twitter’s hostile takeover to Meta’s disgruntled investors, social media giants are faltering in the…
Yep, you heard it here first! Creative ads actually outperform boring, unimaginative ads
Paul Dyson at Data2Decisions has been modeling the impact of advertising for more than 20…
Nestlé Global’s Alexis Herail on why guidelines are important for global brand communication
The global holistic content and owned assets lead at the FMCG giant explains the process…