It’s Time for Chief Market Officers to Play Offense
The role of the CMO has been under attack in recent years. Two out of…
Browsing: ICP
Three Steps to Better Marketing and Sales Alignment
Sales and Marketing alignment is both critical to achieve and difficult to measure. If asked…
How to fix the relationship between agencies and procurement
The highest order of agency-client relationship is that of the trusted advisor, argues Jim Hubbard…
Rarity, limited POS essential to niche brands as luxury becomes overused term
Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human…