How to modernize an established brand to drive growth
The key to Wendy’s successful transformation? Staying true to the brand while using data to…
Browsing: Ideas
How Jeff Bezos Turned Narrative into Amazon’s Competitive Advantage
For the first piece in our series How CEOs Write, we talked about how Tesla’s missteps…
Business models die. Brands don’t
Your business does not have a brand. Your brand has a business. That may sound…
Why media and creative work best under one roof
Good campaigns result from solid partnerships between media and creative teams, but the very best…
WPP takes on new identity to push its ‘radical evolution’ plan
Superunion and Landor have collaborated to create the new identity for WPP WPP CEO Mark…
THE TRUTH ABOUT FACEBOOK’S FAKE QUEST TO CONNECT THE WORLD
FOR ITS FEARSOME size and confident leadership, Facebook seems strangely precarious. Maybe it’s my feeling that…
5 steps to release yourself from being a slave to PowerPoint
If you can rely on the strength of your words and ideas, let those persuade…
DuPont, former maker of Teflon, debuts a “welcoming” rebrand
After years of lawsuits and a major corporate restructuring, the company turned to the designers…
As ad dollars move to branded content, the RFP hasn’t kept pace
Publishers are relying on branded content revenue to diversify away from display ads, but among…
Shift Your Brand Perception – Rally Others to Tell Your Story
After reading my previous posts, you’re almost on your way to productively and energetically leveraging…