Why identity, as a valuable marketing tool, is at a turning point, per new report
A survey out today of 1,000 agency and marketing execs shows a majority believe user…
Browsing: Identity
Marketing imperatives for a cookieless world
The demise of third-party cookies is an opportunity for both brands and publishers to rectify…
Do You Prefer Cats or Dogs? Why Self-expression Increases Giving
Do you prefer dogs or cats? Vanilla or chocolate? Winter or summer? The answers to…
The Ad Platform: How Mindshare approaches experimentation and data ethics in advertising
The availability and use of data has revolutionized advertising in recent decades. Shane McAndrew, chief…
Adobe 99U Conference / The Creative Self
Welcome to the Adobe 99U Conference, an event about creative careers. Watch the replay of…
How Social Media Shapes Our Identity
The Internet constantly confronts us with evidence of our past. Are we losing the chance…
How Pinterest is wooing ad buyers with a consumer insights message
In IPG Mediabrands Cafe last week, a table was lined with mini Greek yogurt doughnuts,…
How to Choose a Font for Your Brand [Infographic]
A brand’s font choice is like the plumbing in your home: You don’t think much…
Branding Has Never Been Harder. Here’s How To Master It
Tremendous cultural and technological changes have expanded the parameters of identity design. Here are four…
The Artificially Intelligent, Body-Hacking Branding Of 2022
Branding experts share 10 trends that could shape the next five years. 2017 will be…