How ‘everywhere commerce’ is influencing social connections
As content and commerce intermingle, brands have the opportunity to tell stories and fuel interactions…
Browsing: IGTV
Advertisers eye in-game ads as audiences swell in lockdown
Gaming has always been valuable, but underutilized by advertisers — until now. Fortnite reinvigorated casual gaming for…
Are audiences ready for longer content on social media?
Social platforms are making plays for more advertiser dollars, but should brand managers jump on…
Updates, rumours and more for brands – all caught up on Instagram’s latest?
February has been a busy month for Instagram – Aaron Brooks breaks down how its new…
What’s next for 2019? Influencer marketing trends
Will professional influencers become all the rage in 2019 – or will they disappear as…
Audiences are moving but no-one’s talking about it
Key audiences are moving to non-advertiser supported channels, yet not enough people are talking about…
How digitally native brands are rewriting marketing rules to target Gen Z
Direct-to-consumer and digitally native brands are rewriting their marketing playbooks in order to get into the pockets…
How brands are using Instagram’s new long-form video feature, IGTV
The launch of Instagram’s IGTV has brought out the early adopter marketers. Companies like Chipotle,…
Brands Can Speed Up Their Digital Tempo With Vertical Video Marketing
The dynamics of marketing need to change with the changing velocity of customers’ preferences. Customers…