Brand Names- Old V New!
Dunkin’, WW and IHOB: When Do Name Changes Pay Off? What’s in a name? A…
Browsing: Ihop
A Marketing Disaster Is a Terrible Thing to Waste: 3 Lessons From Recent Big Brand Fails
Through watching the stumbles of national brands, smaller businesses can learn what to do –…
Dunkin’, WW and IHOB: When Do Name Changes Pay Off?
What’s in a name? A lot if you’re an established brand like Dunkin’ Donuts, which…
Marketing to Digital Natives: How Brand Loyalty Is Changing
Brand loyalty used to be something companies could rely on to grow and retain their…
‘We had to crack the code by being disruptive’: Behind the IHOb ‘rebranding’
IHOP is now IHOb, for a limited time only. But its CMO says not to…
How to Make an Animated GIF: A Guide for Marketers
Looking for a way to stand out on your social media channels? Have you thought…
Hopping onto a Social Media Strategy!
‘We are a lifestyle brand’: How IHOP’s social media strategy stacks up On June 9,…
The Best And Worst Branding of 2015
FROM GOOGLE AND SNOOP DOGG TO HILLARY CLINTON AND THE NEW SCHOOL, IT’S BEEN AN…