IKEA’s Vala Magnadottir on the fast-changing media landscape and developing a measurement framework that keeps pace
The brand’s global strategy and investment media leader addresses KPIs influencing media selection, how effective…
Browsing: Ikea
Instagram, Spotify, and other modern logos get a 1980s makeover
From drop shadows to Memphis design motifs, these retro logos will inevitably take you back…
Standing out while starting out: 5 marketing tactics to scale startups in 2023
While startups may be more vulnerable during the recession, Make Honey’s Anthony Stonehewer advises on…
Forecasting the future of the branded retail store
Forecasting the future of stores Shoppers’ behaviors and expectations have changed dramatically—and continue to evolve.…
Ikea’s New Collection Makes Your Not-Home Office Feel Like Home
Dentsu helps ease the back-to-work transition Be it ever so humble, there’s no place like…
A guide to IKEA’s impulse buying hacks
Homeware titan IKEA deploys a shopping experience like no other, one in which around 60%…
The $682 billion home decor industry has a surprising new player: Disney
Disney Home is launching with rugs, wallpaper, and sculptures, but it has much bigger plans…
Watch as this unbelievable wood furniture assembles itself
Look out, IKEA. This could be the future of building furniture at home. Imagine buying…
What’s in a Wordle?
It’s the word game that’s taken over the world. Wordle may have started as a…
BRANDS THAT MATTER
Fast Company’s first-ever Brands That Matter list—featuring Patagonia Provisions, McDonald’s, Ikea, Yeti, and more—honors companies…