How Ikea’s Ingvar Kamprad Built The First Global Design Giant
Kamprad turned a tiny business into a company worth many billions of dollars. He leaves…
Browsing: Ikea
Ikea’s New Ad Is A Pregnancy Test You Pee On. Really.
“Peeing on this ad may change your life,” promises Ikea in a new print campaign.…
BMW first brand to trial Snapchat’s ‘try-before-you-buy’ AR lens
BMW is the first brand to use Snapchat’s new AR ‘augmented trial’ Lens which lets customers…
Ikea Asked 12,000 People What They Want From AI
Their responses pose a question: Where’s the gender-neutral voice assistant? Alexa. Siri. Cortana. Google Assistant.…
Tech companies dominate list of best global brands
Apple and Google are still the most valuable global brands, according to Interbrand Tech companies…
25 BRANDS THAT MATTER NOW
THE COMPANIES THAT CONSUMERS LOVE TO LOVE BECAUSE THEY STAND FOR SOMETHING MORE THAN MERELY…
Ikea Just Totally Ditched The Ikea Look
Exotic birds! Velvet! Gold! Leather! Groovy patterns! Ikea’s latest doesn’t look like Ikea at all.…
Snapchat’s e-commerce boss says World Lenses could transform how brands convert online shoppers
Snapchat’s head of e-commerce and streaming, Fintan Gillespie, has hinted where the commercial potential of…
Tim Cook on Donald Trump, the HomePod, and the Legacy of Steve Jobs
The head of the most valuable company in the world talks to Bloomberg Businessweek Editor…
Our Obsession With Ikea Has Gone Too Far: Meet The Frakta Thong
Chafing guaranteed. Ikea’s bright-blue Frakta bag might be the Swedish furniture company’s most iconic design–and…