The Internet Is Going Wild for a 1970s Lego Instruction Pamphlet. It’s a Fantastic Lesson in Marketing (and Parenting)
Why are so many people talking about a 50-year-old instruction manual for building a dollhouse?…
Browsing: Imagination
How to Use ChatGPT’s Analogy Feature to Turbocharge Your Presentations Analogies simplify complex ideas but are hard to create.
This article wasn’t written by OpenAI’s ChatGPT, and it’s not intended to scare you into thinking artificial…
Forget capturing mindshare. It’s time for brands to start giving customers space
Many people have less headspace available than they did pre-pandemic. It’s a significant shift and…
5 WAYS BRANDS CAN CREATE AN EQUITABLE WORLD IN THE METAVERSE
Marketers should serve humanity both in their vision of the future and the role of…
Brand experience trends for 2022: Rethinking retail and events
Between COVID-19 and rapid digital acceleration, the opportunities and challenges facing marketers on brand experience…
How to unlock the value of your next B2B video marketing campaign
Azadeh Williams shares how B2B marketers can leverage video to bring campaigns to life and…
Our shiny new Zoom Brain – and how to keep creativity alive
Recently, while a fellow author and I strolled the streets of London, he shared a…
15 Persuasive Copywriting Techniques That’ll Boost Conversions
Have you ever seen an object glow in the dark? If you have, you’ll notice…
What Creativity in Marketing Looks Like Today
What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more…
How Imagination Can Accelerate Performance
Plus, did you know that Martin Luther King, Jr. used a pair of nonprescription glasses…