The hotel of the future
In the 2030s, the best hotels will offer highly personalized guest experiences, sustainable travel options,…
Browsing: Immersive Experiences
It’s time for an Augmentality Shift
AR is also a powerful tool to enrich the world around you, connect with others and…
Why the car dealership of the future looks like a midcentury modern living room
Lucid Motors wanted the showroom for its luxury electric vehicle to be more inviting and…
Integrating not interrupting: can virtual out-of-home ads entice marketers?
Could in-game advertising one day rival Facebookâs scale? Ad pioneers, enabled by programmatic tech, believe…
VR and advertising: How brands can start planning now
At first, virtual reality seemed like a niche technology that would cool off after a…
How to Use Virtual Reality in Your Digital Marketing [Infographic]
I recently spent a weekend at my sister’s house. More accurately, I spent a weekend…