Why bold creative work needs ‘gut data’
While generative AI may help provide immediate ideas for challenger brands and their agencies, it’s…
Browsing: Impact
Using technology to solve problems in consumers’ lives
Monica Tailor, a judge of the WARC Media Awards – Effective Use of Tech category, poses three…
DOOH’s impact stronger than classic signs: neuroscience study
Neuroscience has quantified the impact of out-of-home advertising (OOH) for the first time and found…
How ‘everywhere commerce’ is influencing social connections
As content and commerce intermingle, brands have the opportunity to tell stories and fuel interactions…
10 New Principles Of Good Design
Dieter Rams’s design principles get a 21st-century update. 2017 was a year of reckoning for…
Marketers value AI but are not using it yet
Demandbase survey: Marketers sure like them some AI Once upon a time, we writers would…