Is SAD the new HAPPY in Advertising?
Let’s begin with the obvious. It’s an always on world. While being perennially and technologically…
Browsing: India
Three Waves: Tracking the Evolution of India’s Startups
Entrepreneurship is embedded in India’s economy and culture. This opinion piece traces the roots of…
In an age of abundant choice, why is brand more important than ever?
Your brand might not be what you think it is, but it’s more important than…
HOW DIVERSE LEADERSHIP TEAMS BOOST INNOVATION
“Hire a chief innovation officer.” “Change the culture.” “Look outside your industry.” There’s no shortage…
Global Ad Spend Trends: Forecasts by Medium and Country
Online advertising will account for more than half of global advertising expenditure by 2021, according to recent…
Want a Job in the Future? Be a Student for Life
New digital technologies are expected to take away many jobs. They will also create several…
The 2019 Wharton Startup Challenge: Finding a Way to Cool India More Efficiently
As climate change heats up the planet, more people will rely on air conditioners to…
Finding STEM’s ‘Gone Girls’: Why Women Innovators Need a New Deal
A recent government report shows that despite their growing presence in science, technology, engineering and…
Why brands are listening
With India being one of the fastest growing Voice markets in the world, marketers are…
Nation Branding: Which Countries Ranked Highest This Year?
Any country that wants to improve its brand image must offer a superior quality of…