5 Unstoppable Ways to Grow Your Social Media Following
Social media is one of the best platforms to promote and create awareness about your…
Browsing: Influence
How brands pitch the feminist voice: Corporate hijack or a revolutionary step for women?
The gender divide story in India is not new but Neeta Dsouza argues that there’s…
How will pandemic change influencer marketing
I recently saw two statistics that seem to be at odds. One-in-five influencers say brand collaborations…
Race isn’t a social construct. It’s an ad campaign
What you can do to kill the greatest sell job of all time. Ask anybody…
What Is Marketing Orchestration? [Infographic]
Marketing orchestration is a powerful approach in marketing automation and ABM. It focuses not on…
How to Persuade: The Science Marketers Need to Know
Do you want to persuade more people to take action? Wondering how the latest behavioral…
Give Your Content Marketing the Effectiveness Edge
Does your content work? Is it effective? These questions sound simple, but answering them can…
What Marketers Get Wrong (And Right) About Different Generations
Do marketers’ beliefs about age groups match with how those generations see themselves? What are…
The Right Words at the Right Time in the Right Place: Three Platforms to Publish Your Content On
We know content is king. But when putting together a successful content marketing strategy, there are…
Spread the word and make it stick: how to create a viral, habit-forming app
Tell me if you’ve had this experience: You’re researching a trip to Croatia. You hunt…