An Indian influencer has got under 200-year-old Cadbury’s skin
The instagrammer questioned the high level of sugar content in Bournvita, which poses the risk…
Browsing: Influencer
How will pandemic change influencer marketing
I recently saw two statistics that seem to be at odds. One-in-five influencers say brand collaborations…
9 RETAIL TRENDS TO LOOK FOR IN 2020
Expect to see brand touchpoints diversify whilst digital and physical worlds continue to overlap. The…
HOW TO GET PR AND MARKETING ON THE SAME PAGE
Break down the silos, organize for success and prepare to lose control The concept of…
Social Media Visibility Has a Price: 7 Things You Must Do
That is the type of conversation I routinely have with clients—startups and corporations—looking to build…
Fyre Festival’s lead designer talks about branding a scam
“From the start, the brief wasn’t really a brief. It was just: This is our…
Confessions of an Instagram Influencer
Success as an influencer requires a strong knowledge of digital marketing. Expertise in what you’re…
5 reasons to pay attention to Facebook Watch right now
In 2017, online video accounted for 74% of all online traffic and in any 30 day-period, more video…
Who should brands partner with: Celebrity influencers or everyday influentials?
Platforms like Snapchat, YouTube, and Twitter are losing appeal with influencers and brands as many…
5 Reasons Why You Need a Solid Personal Brand in 2018
As a former recruiter, I can tell you that job security isn’t a thing. As…